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- Published
19/07/2010
- ISBN
9780136006695
- Format
Book
For undergraduate and graduate level Strategic Management courses.Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect sup...
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By Hunger & Wheelen
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- Published
19/07/2010
- ISBN
9780273726227
- Format
Book
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadt...
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By Hollensen, Svend
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- Published
20/11/2007
- ISBN
9780273711186
- Format
Book
Management provides students with a thorough explanation and exploration of management concepts and practices across all management functions. The major theme of the book is management at a time of change, reflecting the challenges faced by managers with increasingly rapid developments in tech...
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By Hannagan
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- Published
08/08/2011
- ISBN
9780273740933
- Format
Book
Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva...
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By Hooley
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- Published
08/06/2000
- ISBN
9780130191700
- Format
Book
Intended for the introductory graduate or intermediate undergraduate courses in Investments and Finance Theory. This text offers accurate and intuitive coverage of investments, with an emphasis on portfolio theory. It includes extensive discussion of capital asset pricing, arbitrage pricing, pr...
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By Haugen
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- Published
27/07/2011
- ISBN
9780132553117
- Format
Book
For undergraduate and graduate courses in human resources.A diverse approach to understanding and managing diversity. Understanding and Managing Diversity uses applications to clarify the complexity of a diverse workforce, and explains how it can be used as an organizational asset. This text also pr...
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By Harvey & Allard
Pagination