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- Published
15/09/2004
- ISBN
9781862505025
- Format
Book
Case Studies in Tourism & Hospitality Marketing explores marketing theories/concepts and strategies within a localised Australian context giving students the opportunity to compare and contrast marketing practices between different organizations.
Case studies play a major role in assisting stude...
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By Harris, Jago & King
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- Published
31/05/2002
- ISBN
9781862505032
- Format
Book
Although Australia has more than 5500 registered and licensed clubs, many of them major business operations, Club Management in Australia: Administration, Operations, and Gaming (originally published in 1998) was the first book of its kind on this important subject. The book is a unique educational ...
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By Hing/Weeks/Breen
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- Published
02/01/2012
- ISBN
9781442561472
- Format
Book
By Cole
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- Published
07/06/2007
- ISBN
9780733978722
- Format
Book
For courses in Nursing Older Adults, Gerontological Nursing and Aged Care.
As the current Australian population ages, care of older adults is becoming increasingly important. For nurses, this provides career opportunities that can encompass advanced nursing practice, management, education a...
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By Brown
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- Published
03/12/2012
- ISBN
9781486008858
- Format
Book
By Walker
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- Published
21/12/2006
- ISBN
9780733975707
- Format
Book
The fifth edition of Introduction to Tourism: development, issues and change continues to draw together many of the contemporary issues and themes in Australian and international tourism in a manner that is easy to understand and useful to students. The book has been substantially revised in terms o...
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By Hall
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- Published
01/07/2000
- ISBN
9780733905698
- Format
Book
This book is designed as a foundation text for degree and diploma students in tourism programs offered by educational institutions in Australia and further a field. It is a comprehensive resource for tourism students and for those concerned with examining the economics of tourism and its impact and ...
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By French/Craig-Smith
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- Published
30/06/2000
- ISBN
9781862504899
- Format
Book
In this book the author provides a structure for the evaluation of any hospitality project - either a new business or an existing business. He analyses the objectives and factors to be taken into consideration and suggests ways any such analysis should be presented for maximum effect. The boo...
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By Baker
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- Published
30/06/1998
- ISBN
9781862504806
- Format
Book
This book applies the major concepts and research findings from a number of the central areas of psychology to tourism and tourist behaviour.The book is divided into two parts: the first part cover topics such as tourism motivation, personality and tourism, attitudes and tourism, and tourism and the...
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By Ross
Pagination