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- By Seitel
- Published 01/05/2013
- ISBN 9780133083576
- Format Book
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For undergraduate Introduction to Public Relations courses.Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. Th...
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- By Clow, Baack
- Published 29/04/2013
- ISBN 9780273788041
- Format Access Code (Printed)
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- By Keegan & Alon
- Published 15/04/2013
- ISBN 9780136157397
- Format Book
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For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases.
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- By Heizer
- Published 09/04/2013
- ISBN 9780133130751
- Format Book + Access Code
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For undergraduate Operations Management courses.A broad, practical introduction to operations, reinforced with an extensive collection of practice problems. Principles of Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offeri...
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- By Levine, Stephan, Krehbiel, Berenson
- Published 01/03/2013
- ISBN 9780273787112
- Format Book
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For undergraduate Business Statistics Courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United StatesAnalyze the data, see the business relevance. Reducing the emphasis on doing computations, this practical text...
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