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- By Arnold
- Published 30/09/2012
- ISBN 9780273758839
- Format Book
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Explore how finance theory works in practice with Corporate Financial Management, 5th edition. Find out how financial decisions are made within a firm, how projects are appraised to make investment decisions, how to evaluate risk and return, where to raise finance from and how, ultimately, to ...
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- By Cannon
- Published 05/04/2012
- ISBN 9780273738732
- Format Book
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This new edition of Corporate Responsibility starts with a fundamental shift in perspective from the previous edition by highlighting the shift from corporate responsibility being a vital business issue, to being the vital issue facing business. In the process the author brings together a comprehens...
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- By Storey
- Published 20/04/2012
- ISBN 9781408285275
- Format Book
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Cultural Theory and Popular Culture: An Introduction, sixth edition, has been extensively revised throughout. As before, the book presents a clear and critical survey of competing theories of and various approaches to popular culture. Its breadth and theoretical unity, exemplified through popular cu...
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- By Hand, Di
- Published 13/12/2012
- ISBN 9781405873666
- Format Book
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Design for Media: a handbook for students and professionals in journalism, PR, advertising and design.This essential guide provides journalism and other media students and professionals with a tailored introduction to the design techniques and production practices employed in the media industry. It ...
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- By Chaffey
- Published 30/07/2012
- ISBN 9780273746102
- Format Book
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Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studie...
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