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- By Haugen
- Published 08/06/2000
- ISBN 9780130191700
- Format Book
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Intended for the introductory graduate or intermediate undergraduate courses in Investments and Finance Theory. This text offers accurate and intuitive coverage of investments, with an emphasis on portfolio theory. It includes extensive discussion of capital asset pricing, arbitrage pricing, pr...
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- By Hooley
- Published 08/08/2011
- ISBN 9780273740933
- Format Book
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Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva...
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- By Hollensen, Svend
- Published 19/07/2010
- ISBN 9780273726227
- Format Book
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The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadt...
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- By Hunger & Wheelen
- Published 19/07/2010
- ISBN 9780136006695
- Format Book
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For undergraduate and graduate level Strategic Management courses.Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect sup...
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