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Coughlan, Anderson, Stern & El-Ansary
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- By Coughlan, Anderson, Stern & El-Ansary
- Published 29/12/2005
- ISBN 9780131913462
- Format Book
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable compe...