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  • Essentials of Marketing Research: An applied orientation (2e)

    • By Malhotra Hall Shaw & Oppenheim
    • Published 23/08/2007
    • ISBN 9780733984211
    • Format Book
    • Stock loading
    Just what you need!  Essentials of Marketing Research, 2e is a lively, practical and concise text, ideal for a one-semester course in marketing research. The book presents marketing research concepts with an applied and managerial orientation. Local and international examples and cases help s...

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    $129.95 Add to Cart

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