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- By Eagle, Tapp Et Al
- Published 12/12/2012
- ISBN 9780273727224
- Format Book
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Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issue...
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- By Mills, Barlow
- Published 11/05/2012
- ISBN 9781408285251
- Format Book
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This groundbreaking volume – part reader, part textbook - helps students to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from prod...
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- By Storey
- Published 20/04/2012
- ISBN 9781408285275
- Format Book
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Cultural Theory and Popular Culture: An Introduction, sixth edition, has been extensively revised throughout. As before, the book presents a clear and critical survey of competing theories of and various approaches to popular culture. Its breadth and theoretical unity, exemplified through popular cu...
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- By Macionis, Plummer
- Published 01/09/2011
- ISBN 9780273727910
- Format Book
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Sociology: a global introduction represents a uniquely co-ordinated and complete learning resource for sociology students worldwide. International in outlook and culturally wide-ranging, it also reminds us that sociology is valuable. Unrivalled in breadth, it is a text of passion and sophistication ...
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- By Matthews & Ross
- Published 14/06/2010
- ISBN 9781405858502
- Format Book
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Research Methods: A Practical Guide for the Social Sciences is an essential resource for the social researcher. It offers a comprehensive introduction for first time researchers right through to thorough and practical advice for those undertaking more advanced work. The book draws on rea...
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