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  • Integrated Marketing Communications + CD (2e)

    • By Pickton & Broderick
    • Published 01/10/2004
    • ISBN 9780273676454
    • Format Book + Disk
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    Integrated Marketing Communications, second edition takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. E...

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    $103.95 Add to Cart

  • Small Java How to Program (6e)

    • By Deitel & Associates
    • Published 05/08/2004
    • ISBN 9780131486607
    • Format Book + Disk
    • Stock loading
    For courses in Java/Visual J++, and Java - Introduction to Programming. This special edition of Java How to Program is ideal for one- semester, introductory Java courses and is up-to-date with the Java 2 Platform Standard Edition 5.0. The text covers fundamental programming topics and provides sev...

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    $89.95 Add to Cart

  • Marketing Planning: Principles into Practice

    • By Wood
    • Published 30/05/2004
    • ISBN 9780273686798
    • Format Book + Disk
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    For undergraduate and postgraduate courses on Marketing.This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, H...

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    $119.95 Add to Cart

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