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- By Kotler
- Published 14/12/2012
- ISBN 9789810687977
- Format Book
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For undergraduates studying Marketing Management courses
Marketing Management: An Asian Perspective, 6th edition continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and gra...
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- By Wirtz, Chew, Lovelock
- Published 08/06/2012
- ISBN 9789810686185
- Format Book
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Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook.
With its visual learning aids and clear language, students read less to learn more.
For undergraduate services marketing courses.
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- By Kotler, Ang, Leong, Tan
- Published 30/11/2011
- ISBN 9789810687533
- Format Book
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- By Delios
- Published 15/03/2010
- ISBN 9789810684204
- Format Book
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- By Dessler
- Published 03/07/2008
- ISBN 9789810679965
- Format Book
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Pagination