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- By Keegan & Alon
- Published 15/04/2013
- ISBN 9780136157397
- Format Book
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For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases.
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- By Levine, Stephan, Krehbiel, Berenson
- Published 01/03/2013
- ISBN 9780273787112
- Format Book
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For undergraduate Business Statistics Courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United StatesAnalyze the data, see the business relevance. Reducing the emphasis on doing computations, this practical text...
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- By Kendall, Kendall
- Published 14/01/2013
- ISBN 9780273787105
- Format Book
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For undergraduate systems analysis and design courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United StatesKendall and Kendall’s Systems Analysis and Design, 9e, is a human-centered book that concisely presents the ...
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- By Kotler, Armstrong
- Published 11/01/2013
- ISBN 9780273786993
- Format Book
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For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students unders...
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- By Keown & Martin
- Published 09/01/2013
- ISBN 9780132994873
- Format Book
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Motivate your students to study finance by focusing on its five underlying principles.Foundations of Finance enables students to see the big picture by helping them understand the logic that drives finance rather than having them memorize formulas.
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