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  • Marketing Plan Handbook (5e)

    • By Wood
    • Published 21/12/2012
    • ISBN 9780133078350
    • Format Book
    • Stock loading
    For marketing courses that focus on creating a marketing plan.A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. ...

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    $59.95 Add to Cart

  • Framework for Marketing Management :Global Edition (5e)

    • By Kotler*
    • Published 21/04/2011
    • ISBN 9780273752516
    • Format Book
    • Stock loading
    For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.Framework for Marketi...

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    $112.95 Add to Cart

  • Integrated Advertising, Promotion and Marketing Communications: Global Edition (5e)

    • By Clow, Baack*
    • Published 11/02/2011
    • ISBN 9780273753285
    • Format Book
    • Stock loading
    For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.&nbs...

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    $139.95 Add to Cart

  • Strategy and Tactics of Pricing, The (5e)

    • By Nagle & Hogan
    • Published 02/03/2010
    • ISBN 9780136106814
    • Format Book
    • Stock loading
    For undergraduate introduction to Market Pricing courses.A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product an...

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    $108.95 Add to Cart

  • Business Logistics/Supply Chain Management and Logware CD Package: International Edition (5e)

    • By Ballou *
    • Published 29/08/2003
    • ISBN 9780131492868
    • Format Pack
    • Stock loading
    For undergraduate, MBA, and other courses in Business Logistics, Physical Distribution, Operations Management, Materials Management, and Supply Chain Management, in departments of business and engineering. This comprehensive discussion-covering the planning, organizing, and controlling of suc...

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    $129.95 Add to Cart

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