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  • Ethical Marketing

    • By Bowie & Murphy
    • Published 25/08/2004
    • ISBN 9780131848146
    • Format Book
    • Stock loading
    For Marketing and Business Ethics courses in business or philosophy departments. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, p...

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    $62.95 Add to Cart

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