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  • VPACK Consumer Behavior + MyMarketingLab (10e)

    • By Solomon
    • Published 26/04/2012
    • ISBN 9314994251456
    • Format Value Pack
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    $141.95 Add to Cart

  • Consumer Behavior (10e)

    • By Solomon
    • Published 27/12/2011
    • ISBN 9780132671842
    • Format Book
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    For undergraduate and MBA courses in consumer behavior.   Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

    $129.95 Add to Cart

  • Consumer Behavior (10e)

    • By Schiffman & Kanuk
    • Published 28/07/2009
    • ISBN 9780135053010
    • Format Book
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    For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.The tenth edit...

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    $144.95 Add to Cart

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