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- By Arnold
- Published 30/09/2012
- ISBN 9780273758839
- Format Book
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Explore how finance theory works in practice with Corporate Financial Management, 5th edition. Find out how financial decisions are made within a firm, how projects are appraised to make investment decisions, how to evaluate risk and return, where to raise finance from and how, ultimately, to ...
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- By Chaffey
- Published 30/07/2012
- ISBN 9780273746102
- Format Book
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Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studie...
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- By Blythe
- Published 08/05/2012
- ISBN 9780273757689
- Format Book
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Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of:· traditional marketing techniques and theories, · the practical and tacti...
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- By Porter
- Published 07/06/2012
- ISBN 9781408286050
- Format Book
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As well as presenting a lively narrative of events, Bernard Porter explores a number of broad analytical themes, challenging more conventional and popular interpretations. He sees imperialism as a symptom not of Britain's strength in the world, but of her decline; and he argues that the empire...
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