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  • Design and Marketing Of New Products (2e)

    • By Urban & Hauser
    • Published 04/05/1993
    • ISBN 9780132015677
    • Format Book
    • Stock loading
    A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.

    $169.95 Add to Cart

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