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- By Peelen, Ed
- Published 29/08/2013
- ISBN 9780273774952
- Format Book
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Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. ...
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- By Casu, Girardone, Molyneux
- Published 14/10/2013
- ISBN 9780273718130
- Format Book
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- By Reid E
- Published 30/03/2012
- ISBN 9781405840729
- Format Book
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- By Salter & Mason
- Published 17/09/2013
- ISBN 9781408222614
- Format Book
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Pagination