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- By Kotler*
- Published 21/04/2011
- ISBN 9780273752516
- Format Book
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For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.Framework for Marketi...
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- By Kroenke
- Published 27/12/2011
- ISBN 9780132662642
- Format Book
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For undergraduate Introductory Management Information Systems courses. An engaging introduction to how people use IS to solve business problems. Using MIS explains why MIS is the most important course in the business school by showing students how businesses use information systems an...
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