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• 

  Advertising Research: Theory & Practice (2e)
  

  • By Davis
  • Published 13/05/2011
  • ISBN 9780132128322
  • Format Book
  • 

  For courses in Advertising Research. Discover how to design and use advertising research.In order to become successful advertising professionals, students need to understand the importance of research. Advertising Research: Theory & Practice shows students how research helps advertisers make the...
  
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  $139.95 Add to Cart
• 

  Advice Business, The: Essential Tools and Models for Management Consulting
  

  • By Fombrun
  • Published 11/07/2003
  • ISBN 9780130303738
  • Format Book
  • 

  For courses in Consulting. The Advice Business introduces readers to the art, the practice, and the problems that consultants face. The book sheds light on the complex roles that consultants and consulting firms play in enhancing the effectiveness of their clients.
  
  
  $123.95 Add to Cart
• 

  Behavior in Organizations (10e)
  

  • By Greenberg & Baron
  • Published 21/07/2010
  • ISBN 9780136090199
  • Format Book
  • 

  For one-semester, undergraduate and graduate level courses in Organizational Behavior.  Unique and current insight on the everyday processes and phenomena of OB. Behavior in Organizations shows students the real world of OB through its blend of cutting-edge research and practical applications....
  
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  $144.95 Add to Cart
• 

  Bond Markets, Analysis and Strategies Global Edition (8e)
  

  • By Fabozzi
  • Published 30/06/2012
  • ISBN 9780273766131
  • Format Book
  • 

  For students enrolled in Fixed Income Securities Courses or Bond Markets Courses.An applied approach to understanding bond markets.Through its applied approach, Fabozzi's Bond Markets prepares students to analyze the bond market and manage bond portfolios without getting bogged down in the...
  
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  $134.95 Add to Cart
• 

  Business Driven Data Communications
  

  • By Gendron
  • Published 31/12/2011
  • ISBN 9780131564978
  • Format Book
  • 

  For undergraduate and graduate courses in data communications, telecommunications, and networking.   A business-driven approach to understanding data communications.   Explaining the why and how of data communications, Michael Gendron’s new textbook, Business Driven Data Communicat...
  
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  $99.95 Add to Cart

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