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• 

  Advertising & IMC: Principles and Practice (9e)
  

  • By Moriarty & Mitchell
  • Published 07/02/2011
  • ISBN 9780132163644
  • Format Book
  • 

  For introductory courses in advertising.   An accessible, well-written, and student-friendly approach to advertising.   Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional...
  
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  $149.95 Add to Cart
• 

  Basic Marketing Research: International Edition (4e)
  

  • By Malhotra*
  • Published 15/07/2011
  • ISBN 9780132570183
  • Format Book
  • 

  For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
  
  
  $129.95 Add to Cart
• 

  Business Mathematics (12e)
  

  • By Miller & Salzman
  • Published 14/01/2011
  • ISBN 9780135109786
  • Format Book
  • 

  For courses in business math or the mathematics of business.   This text teaches business math with a strong focus on current issues, real companies, and realistic business scenarios. It covers the full spectrum of basic business math, placing every concept in context with relevant examples. ...
  
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  $129.95 Add to Cart
• 

  Contemporary Logistics: International Edition (10e)
  

  • By Murphy, Wood*
  • Published 28/07/2010
  • ISBN 9780132479035
  • Format Book
  • 

  For undergraduate and graduate Logistics courses.Bring modern logistics theory to life. By exploring modern logistics from a managerial perspective, this leading text brings theory to life with its timely, practical, and thorough coverage of the fundamentals of logistics in today’s dynamic glo...
  
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  $138.95 Add to Cart
• 

  Derivatives Markets (3e)
  

  • By McDonald
  • Published 06/09/2012
  • ISBN 9780321543080
  • Format Book
  • 

  For courses in options, futures, and derivatives. To be financially literate in today’s market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations.  The Third Edition has an accessible mathematical p...
  
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  $140.95 Add to Cart

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