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- By Spence
- Published 30/12/2006
- ISBN 9780132065504
- Format Book + Disk
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Fully revised textbook on the rapidly growing field of Information Visualization. Its emphasis is on real-world examples and applications of computer-generated and interactive visualization. Information visualization deals with representing concepts and data in a meaningful way. Depending on t...
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- By Pickton & Broderick
- Published 01/10/2004
- ISBN 9780273676454
- Format Book + Disk
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Integrated Marketing Communications, second edition takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. E...
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- By Wood
- Published 30/05/2004
- ISBN 9780273686798
- Format Book + Disk
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For undergraduate and postgraduate courses on Marketing.This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, H...
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