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- By Quible
- Published 24/05/2004
- ISBN 9780131245105
- Format Book
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For courses in Administrative Office Management, Office Management, or Administrative Management Continuing the tradition, Administrative Office Management, 8th edition, offers the most technologically updated text on the market. In combination with technological updates, this comprehensive in...
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- By Spence & Van Heekeren
- Published 08/06/2004
- ISBN 9780130941213
- Format Book
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For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics. Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and ref...
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- By Bowie & Murphy
- Published 25/08/2004
- ISBN 9780131848146
- Format Book
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For Marketing and Business Ethics courses in business or philosophy departments. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, p...
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- By Baruch
- Published 22/03/2004
- ISBN 9780273678007
- Format Book
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This important new book addresses the concepts and principles of career planning and management in a contemporary context. Acknowledging the often-cited motto of many organizations, that people are their most important assets, this book explores systematic ways of retaining and developing talented p...
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