Marketing University Resources

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Principles of Marketing, 7th Edition

Armstrong, Adam, Denize, Volkov, and Kotler

A flagship marketing resource that provides an introduction to marketing concepts, strategies, and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value.

What's inside?

  • Updated to keep pace with changes in the era of customer value and relationships, and advancements in digital media
  • New ‘Linking the concepts’ encourages pause for thought where students can test their understanding as they proceed through the text
  • New case studies, and updated marketing plan and marketing analytics spotlights
  • New Decision Making Simulations in MyLab Marketing help students think like professionals as they apply concepts to realistic business challenges, and feature a new interface and enhanced user experience
  • New MediaShare in MyLab Marketing facilitates interactive learning by allowing students and instructors to share and comment on speeches, group projects, outlines, and more
  • Available formats: print, eBook, MyLab.
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Our print and eBook editions feature clear and engaging content from experienced authors. Each textbook is designed to help students reach their potential with a mix of learning features including problem-solving exercises, reflection questions, and real-world examples.

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The world's leading collections of online homework, tutorial, and assessment products. MyLabTM and MasteringTM are designed to engage students, allow them to apply their knowledge, strengthen their understanding of key concepts, and develop critical decision-making skills. Students can access from any device, getting a personalised learning resource that responds to their needs in real time. You get a platform that presents data visually making it easier to evaluate student performance and keep them on track.


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