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Consumer Behaviour, 4e
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Enhancing our market-leading author team - Welcome Steve Ward!
The fourth edition of this best-selling Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of the discipline. It retains the strong empirical and market segmentation approach that has made previous editions so popular with lecturers and students alike.
New author, Steve Ward, brings his invaluable teaching and industry experience to this new edition, helping to make this learning resource even more relevant to today’s student . The authors explain in a clear and integrated fashion the consumer behaviour variables, the different types and importance of consumer research, and problems encountered in performing research.
The text is structured in a logical manner that enables students to understand how distinct factors influence decision making and new examples, including advertisements, help students to ground the theory.
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- NEW AUTHOR! Steve Ward’s contribution to the text includes an update on Generation X and Y consumer behaviour, growing diversity of families and households in Australia, the impact of the internet on social communication, the importance of innovation and the changing ethnic landscape of Australia. He also has included a discussion on the indigenous consumer behaviour of both Australian Aborigines and New Zealand Maoris.
- NEW! All new Case Studies make the text even more relevant for students, focusing on topics such as Generation Y and youth culture.
- NEW! Attractive full colour design.
- STREAMLINED! Content is now presented within 16 chapters.
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Features and Benefits
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- The extension of the Decision Making Model assists students to better understand the basic framework of consumer behaviour.
- The use of interpretivist consumer behaviour research makes for a richer, more interesting insight into consumer behaviour.
- The text is divided into five distinct parts so that readers can understand how consumer behaviour is influenced by different environments and situations.
- The Case Studies are diverse and relevant to students. They help students to identify important consumer behaviour issues and see how they apply in real life.
- A vivid and lively writing style motivates student interest.
- Australia's position in the Asia-Pacific region is discussed and Asian examples and case study material is included.
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PART I: INTRODUCTION
1. The foundations of consumer behaviour
2. Market segmentation
PART II: THE CONSUMER AS AN INDIVIDUAL
3. Consumer needs and motivation
4. Personality and self concept
5. Consumer perception
6. Learning and consumer involvement
7. The nature of consumer attitudes
PART III: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
8. Social influences on buyer behaviour
9. The family
10. Social class and consumer behaviour
11. The influence of culture on consumer behaviour
12. Sub-cultural aspects of consumer behaviour
13. Cross-cultural consumer behaviour: an international perspective
PART IV: THE DECISION MAKING PROCESS
14. Decision making
15. Consumer influence and diffusion of innovations
PART V: CONSUMER BEHAVIOUR & SOCIETY
16. Public policy and consumer protection
(NB Online Chapter: Organisational buying)
SUPPLEMENTS
The text is accompanied by a comprehensive teaching and learning package:
- The Instructor’s Manual has been fully revised and extended to provide detailed teaching notes in the chapter outlines and answers to discussion questions. It also contains chapter objectives, key terms, analysis and answers to case study questions.
- The PowerPoint Slides have been fully revised to explain the key topics of each chapter in a visually interesting way. The presentation template has been professionally designed to suit the text, and the revised presentation has been reviewed to ensure ease of use in the lecture theatre.
- The Computerised Test Bank has been further developed and expanded to include a mix of higher level questions and additional essay questions for each chapter. The entire test bank has been revised to ensure its appropriateness for testing student understanding of each chapter. Over 100 questions for each chapter are included in the test bank; all include grading for level of difficulty and are fully referenced to the text.
- The fully interactive Companion Website contains an online study guide featuring instant scoring and feedback, and enables quizz results to be sent via email. The site also features Current Events to correspond with every chapter of the book, Internet Exercises to encourage online research and Weblinks to useful industry sites.
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This text can be used to support the delivery of the updated and equivalent units from the BSB07 Training Package.
- BSBMKG403A Analyse market data
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