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Framework for Marketing Management: International Edition, 3e
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
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"Did you know that Philip Kotler was recently ranked as the fourth "Most Influential Business Writer/Management Guru" of the 21st century?" The recently published article conducted by The Financial Times polled over 1,000 chief executives in 25 countries around the world and ranked people who had the most influence in business theory and practice in the past year (2005). To view the complete ranking as a .pdf document, please visit: http://news.ft.com/cms/88762712-576c-11da-b7ea-00000e25118c.pdf Tuesday, November 22, 2005 5 Most Influential Business Writers or Management Gurus of the 21st century: - Peter Drucker
- Bill Gates
- Jack Welch
- Philip Kotler
- Michael Porter
"Do you like to have to have flexibility in chapter topics?" - NEW — Modular Organation - Kotler and Keller focused on preserving the strengths and core topics from previous editions, while carefully tightening coverage in every chapter for greater clarity. By organizing the text into eight parts of related material, a more modular approach, instructors have greater flexibility. For example: see Table of Contents.
"Do you assign outside cases and readings in this course? Would it help if we could package them with this text and discount the price for your students?" -
NEW - Casebook solutions - Instructors: Visit www.prenhall.com/custombusiness to see how easy it is to create a casebook or coursepack that includes cases and readings from leading providers, like Harvard Business School Publishing. An exam copy takes just 2 weeks. When students purchase a casebook bundled with this text, they save 10% “Are you using or interested in using a simulation to complement your marketing management textbook?” -
NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both! "Are you covering Holistic Marketing? Shouldn't your textbook?" -
NEW – “Holistic marketing” coverage – Explores the emerging concept that everything matters in marketing: internal marketing, integrated marketing, relationship marketing, and socially responsible marketing. Other Points of Differentiation "Many say Kotler defined this course and the third edition of Framework for Marketing Management is noteworthy because it's the first time Kotler is joined by a co-author. Are you familiar with Kevin Lane Keller?" - NEW - Philip Kotler invites Kevin Lane Keller to be co-author - Acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications, Kevin is presently E.B.Osborn Professor of Marketing at the Amos Tuck School of Business Administration at Dartmouth College. His research has been widely cited and has received numerous awards, and he’s served as brand confident to marketers at the world’s top companies, including Disney, Ford, Intel, Levi Strauss, Nike, Procter & Gamble and Starbucks. Kevin also writes Strategic Brand Management (Prentice Hall).
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. "Did you know that Philip Kotler was recently ranked as the fourth "Most Influential Business Writer/Management Guru" of the 21st century?" The recently published article conducted by The Financial Times polled over 1,000 chief executives in 25 countries around the world and ranked people who had the most influence in business theory and practice in the past year (2005). To view the complete ranking as a .pdf document, please visit: http://news.ft.com/cms/88762712-576c-11da-b7ea-00000e25118c.pdf Tuesday, November 22, 2005 5 Most Influential Business Writers or Management Gurus of the 21st century: - Peter Drucker
- Bill Gates
- Jack Welch
- Philip Kotler
- Michael Porter
" What are some current trends in marketing management? How do you bring the latest concepts into your classroom?" -
NEW — “Holistic marketing” coverage — Explores the emerging concept that everything matters in marketing: internal marketing, integrated marketing, relationship marketing, and socially responsible marketing. "Do you like to have to have flexibility in chapter topics?" - NEW — Modular Organization - Kotler and Keller focused on preserving the strengths and core topics, while carefully tightening coverage in every chapter for greater clarity. By organizing the text into seven parts of related material, a more modular approach, instructors have greater flexibility. For example: see Table of Contents.
"Do you assign outside cases and readings in this course? Would it help if we could package them with this text and discount the price for your students?" -
NEW - Casebook solutions! Instructors: Visit www.prenhall.com/custombusiness to see how easy it is to create a casebook or coursepack that includes cases and readings from leading providers, like Harvard Business School Publishing. An exam copy takes just 2 weeks. When students purchase a casebook bundled with this text, they save 10% “Are you using or interested in using a simulation to complement your marketing management textbook?” -
NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both! Other Points of Differentiation "Many say Kotler defined this course and the third edition of Framework for Marketing Management is noteworthy because it's the first time Kotler is joined by a co-author. Are you familiar with Kevin Lane Keller?" - NEW - Philip Kotler invites Kevin Lane Keller to be co-author - Acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications, Kevin is presently E.B.Osborn Professor of Marketing at the Amos Tuck School of Business Administration at Dartmouth College. His research has been widely cited and has received numerous awards, and he’s served as brand confident to marketers at the world’s top companies, including Disney, Ford, Intel, Levi Strauss, Nike, Procter & Gamble and Starbucks. Kevin also writes Strategic Brand Management (Prentice Hall).
Chapter-By-Chapter Highlights: Chapter 1: Defining Marketing for the 21st Century Chapter 2: Developing and Implementing Marketing Strategies and Plans -
Marketing and Customer Value -
Corporate and Division Strategic Planning -
Business Unit Strategic Planning -
The Nature and Contents of a Marketing Plan -
Managing the Marketing Process Chapter 3: Understanding Markets, Market Demand, and the Marketing Environment Chapter 4: Creating Customer Value, Satisfaction, and Loyalty Chapter 5: Analyzing Consumer Markets -
What Influences Consumer Behavior? (cultural, social, personal factors, psychological processes) -
The Buying Decision Process Chapter 6: Analyzing Business Markets Chapter 7: Identifying Market Segments and Targets - Levels of Market Segmentation
- Segmenting Consumer and Business Markets
- Market Targeting
Chapter 8: Creating Brand Equity - What Is Brand Equity?
- Building Brand Equity
- Measuring and Managing Brand Equity
- Developing a Branding Strategy
Chapter 9: Creating Positioning and Dealing with Competition Chapter 10: Setting Product Strategy and Marketing Through the Life Cycle Chapter 11: Designing and Managing Services - The Nature of Services
- Marketing Strategies for Service Firms
- Managing Service Quality
- Managing Product Support Services
Chapter 14: Managing Retailing, Wholesaling, and Logistics -
Retailing - Private Labels
- Wholesaling
- Market Logistics
Chapter 15: Designing and Managing Integrated Marketing Communications Chapter 16: Managing Mass Communications - Developing and Managing an Advertising Program
- Planning Sales Promotion
- Planning Events and Experiences
- Planning Public Relations
Chapter 17: Managing Personal Communications -
Direct Marketing - Interactive Marketing
- Designing the Sales Force
- Managing the Sales Force
- Principles of Personal Selling
Chapter 18: Managing Marketing in a Global Economy
This text is available for personalization in the PHCBR custom database program. Select only the chapters you require or supplement with recommended case studies all under one cover. CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.
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Part I: Understanding Marketing Management Chapter 1: Defining Marketing for the 21st Century Chapter 2: Developing and Implementing Marketing Strategies and Plans Chapter 3: Understanding Markets, Market Demand, and the Marketing Environment Part II: Connecting with Customers Chapter 4: Creating Customer Value, Satisfaction, and Loyalty Chapter 5: Analyzing Consumer Markets Chapter 6: Analyzing Business Markets Chapter 7: Identifying Market Segments and Targets Part III: Building Strong Brands Chapter 8: Creating Brand Equity Chapter 9: Creating Positioning and Dealing with Competition Part IV: Shaping the Market Offerings Chapter 10: Setting Product Strategy and Marketing Through the Life Cycle Chapter 11: Designing and Managing Services Chapter 12: Designing Pricing Strategies and Programs Part V: Delivering Value Chapter 13: Designing and Managing Value Networks and Channels Chapter 14: Managing Retailing, Wholesaling, and Logistics Part VI: Communicating Value Chapter 15: Designing and Managing IMC Chapter 16: Managing Mass Communications Chapter 17: Managing Personal Communications Part VII: Creating Successful Long-Term Growth Chapter 18: Managing Marketing in a Global Economy Glossary
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