Professional Business Skills 2nd edition provides students with the skills and knowledge required to compete in today’s dynamic, digital, business world. This edition has been fully revised and now includes many new features to engage students and provide a practical approach to learning business skills, including:
Town House Media
A fictional advertising agency, Town House Media, is used as a running case study throughout the text to provide a practical demonstration of the skills in action.
The Professional Business Skills website is completely integrated with the text, allowing students to complete interactive activities and download Town House Media templates required for activities in the text. This interactivity engages students and allows them a chance to apply their skills in a practical way.
As students complete exercises in the Companion Website, the Gradetracker records their progress. Simple questions like true/false and multiple choice are marked automatically, while you can mark open ended questions, then download your entire class results in a single file.
Lee Perlitz has over 25 years experience in business and training, and is the author of several vocational education texts and learner guides. She has worked in senior management positions with companies such as British Airways, the ANA Hotel Group and the Telstra Corporation. Involved in the education industry for many years Lee is the founder of the Coomera College of Business & Industry Training; the RTO division of Coomera Anglican College.
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