Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation (9e) : 9780273737025

Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation (9e)

 
Edition
 
9th
ISBN
 
9780273737025
ISBN 10
 
0273737023
Published
 
17/12/2010
Published by
 
Pearson United Kingdom
Pages
 
Format
 
 
Title type
Pack
$142.95
 
 
 
Description

MyStrategyLab has been developed to help your students make the most of their studies in strategic management. Whether they want to check their understanding, revise for an assessment, or practise their strategic decision-making in The Strategy Experience simulation, they will find something valuable to support their learning including.

  • Practising skills in strategic analysis, business planning, and putting strategic plans into action by working through the three phases of The Strategy Experience simulation
  • Checking understanding of key concepts and issues in strategy using self-assessment questions, presentations from the authors, and a personalised study plan
  • Revising for exams using audio downloads, electronic flashcards, and a multi-lingual glossary of key terms and definitions
  • Learning about strategy in action from video clips of real managers talking about their own organisations

All of this and more can be found at http://www.pearsoned.co.uk/mystrategylab

‘What students are saying about The Strategy Experience’

  • “A brilliant way of getting hands on experience of putting strategy into practice”
  • “A comprehensive and exciting strategy tool”
  • “This simulation completes the loop in learning strategy”
Table of contents

1    Introducing Strategy

 

Part I - THE STRATEGIC POSITION

Introduction to Part I

2    The environment

3    Strategic Capabilities

4   Strategic Purpose

5    Culture and Strategy

Commentary on Part I The Strategic Position

 

Part II - STRATEGIC CHOICES

Introduction to Part II

6    Business Strategy

7    Corporate strategy and diversification

8    International strategy

9    Innovation and entrepreneurship

10   Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

 

Part III - STRATEGY IN ACTION

Introduction to Part III

11   Evaluation strategies

12   Strategy development processes

13   Organising for success

14   Leadership and strategic change

15   The practice of strategy

Commentary on Part III Strategy in Action

New to this edition
  • A new titleExploring Strategy, rather than Exploring Corporate Strategy – reflects that this book is for all kinds of business; small start-ups, non-profit, public sector, and not just for large international corporations.
  • New Case examples throughout, exploring organisations such as Dyson, the Glastonbury Festival in the UK and Google, reflecting on the most up-to-date strategic issues faced
  • A new chapter on Mergers, Acquisitions and Alliances. A crucial feature of contemporary business and an important method for strategies such as diversification and internationalisation.
  • A separate chapter on Strategy Evaluation explains, demonstrates and evaluates key various financial and non-financial evaluation techniques.
  • A new web-based strategy simulation, The Strategy Experience.  A simulation of an international advertising company gives students the chance to apply strategy frameworks in action, either in groups or alone. This also provides teachers with an effective method of assessment and feedback.
Features & benefits
  • Engaging case examples drawn from all over the world include examples from the public and voluntary sectors as well as the private, to give you a balanced viewpoint
  • Video cases to bring the subject to life, including IKEA, Land Rover and the Eden Project in the UK
  • Explores hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances
  • The provision of key debates, commentaries and strategy ‘lenses’ allows you to dig deeper into the tensions and complexity of strategy, and encourages critical thinking.
  • A wealth of teaching and learning support is available at www.pearsoned.co.uk/mystrategylab , including the following:

For students

    • The Strategy Experience simulation, which puts the student in the driving seat and allows them to experience the real world of strategic decision-making.
    • A personalised study plan that helps students focus their attention and efforts on the areas where they’re needed the most.
    • Flashcards, a multilingual glossary, and weblinks for revision and research.

For instructors

    • An instructor’s manual (also available in print) providing a comprehensive set of teaching support, including guidance notes for case studies, assignments and lecture plans.
    • PowerPoint slides.
    • A test-bank of assessment questions.
    • Classic cases from previous editions of the book.
    • An annual teachers’ workshop. Details at www.pearsoned.co.uk/ecsworkshop