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100 More Things Every Designer Needs to Know About People eBook

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    ISBN
    9780134196138
    Published date
    25/09/2015
     
     
     

    Description

    Susan Weinschenk’s book, 100 MORE Things Every Designer Needs To Know About People, is ideal for design and marketing students.

    It applies the latest research in psychology, neuroscience, brain research, and social psychology, to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. This is not just another “design guidelines” book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.

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    Product details
    ISBN
     
    9780134196138
    Edition
     
    1st
    Published date
     
    25/09/2015
    Published by
     
    Pearson Higher Ed USA
    Pages
     
    Format
     
    Table of contents
    • Introduction
    • 1. Your Brain On Stories: How The Brain Reacts To Different Information And Media
    • 2. Human Motivation: What Makes Us Take Action
    • 3. How Our Technology Influences Our Social Relationships
    • 4. Attachment To Devices: Factors That Influence If/How/When We Develop A Social Relationship With the Device Itself
    • 5. The Neuroscience Of Thinking
    • 6. Embodied Cognition: How New Research On Vision, Hearing, And Other Senses Interacts With Technology Design
    • 7. Empathy, Emotions, And The Influence Of Feelings
    • 8. Unconscious Mental Processing
    • Bibliography
    • Index
    Features & benefits
    • 100 more must-read insights into what motivates people's behaviour and how designers can use that knowledge to improve their work.
    • Delves into the psychology and neuroscience research affecting new technologies including smart phones, wearables, and artificial intelligence, with practical advice on how to apply that knowledge to related design work
    • Builds on the material in the original 100 Things Every Designer Needs To Know About People
    • Content is chunked into 100 brief, discrete units that can be read in any order, making it accessible
    Author biography

    Susan Weinschenk has a Ph.D. in psychology and over 30 years of experience as a human factors and user experience consultant to Fortune 1000 companies, start-ups, government agencies, and non-profits. Her clients call her “The Brain Lady” because she applies research on brain science to predict and explain what motivates people and how they behave.

    As the CEO of The Team W, Dr. Weinschenk speaks, teaches, consults and mentors teams on the design of websites, software, apps, TV ads, physical devices, experiences, and physical spaces to make them engaging, usable, and motivating. Her clients include Medtronic, Walmart, Disney, Amazon, Mayo Clinic, and the European Union Commission.

    Dr. Weinschenk is also an adjunct faculty member of the University of Wisconsin, and writes two popular blogs: www.blog.theteamw.com and the “Brain Wise: Work better, work smarter” blog for Psychology Today.

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